First
Steps :
Transforming
your web-site
Ensuring that your web-site makes a real
contribution to your business
What
is First Steps Transforming
your web-site?
The
workshop aims to provide you with the
knowledge and capability to increase the
contribution that your web-site makes to
your business.
This
includes guidance on how to:
-
Asses
the current performance of your web-site
-
Set
objectives for your redeveloped or
replacement site
-
Develop
an approach that delivers value for site
user
-
Maximise
your sites performance with search
engines
-
Understand
the options available for regular site
updates
-
Recognise
the value of interactive data driven
content
-
Understand
how to brief suppliers to develop or
maintain your site
Who
should attend?
Companies
that are:
-
Increasing
the level of business generated by their
web site
-
Developing
a strategic role for their web-site
within the business
-
Developing
a competitive advantage from their web
presence
-
Interested
in maximising the value of their
web-site investment
The
workshop is aimed at business and technology
managers or the person that will take
responsibility for making decisions about
how the company web-site is developed and
managed.
How
to find out more?
Go
to www.scottish-enterprise.com/ebusiness
for detailed workshop information, or fill
in our Enquiry
Form
or
contact Mandy Campbell at the address below: